Although no plans have been announced for the return of a college basketball video game during the NIL era, college basketball fans will be able to take control of Duke freshman forward Zion Williamson on the virtual hardwood in NBA 2K22. Banchero is a playable character in the new game, which was released on Friday despite the fact that he has yet to appear in a game for the Blue Devils.
Banchero was ranked as the No. 2 overall prospect in the class of 2021 by the 247Sports Composite, and the 6-foot-9 forward is expected to be a high lottery pick in the 2022 NBA Draft. His inclusion in the latest installment of the popular NBA video game series is the latest example of a prominent college athlete taking advantage of new rules that allow players to profit from their name, image, and likeness that cost NBA 2K22 Coins PS4.
In the past, gamers who wanted to incorporate current college stars into their NBA 2K gaming experience either had to create the players themselves or download rosters created by other users that incorporated future draft classes into franchise-style game modes. However, as a result of his partnership with the game, early users of the 2K22 game have noticed that Banchero automatically appears as a member of the NBA 2K22 draft class in certain game modes.
The financial terms of Banchero's partnership with the game have not been disclosed, but given the game's widespread popularity, it represents a high-profile arrangement for Banchero that exemplifies why college basketball is expected to remain an attractive option for top prospects in the post-NIL era. While college alternatives such as the G League Ignite program provide six-figure salaries, they are unable to provide the same level of exposure that playing college basketball can provide. The fact that Banchero is representing a well-known brand in Duke is likely to increase his marketability, as the Blue Devils are ranked No. 8 in the early CBS Sports Top 25 and No. 1 entering the 2021-22 season.
NBA 2K22 is being criticized for a blatant State Farm advertisement.
NBA 2K22, the latest annualized basketball simulation from 2K Sports, was released this week on nearly every platform imaginable. Rather than many fans discussing all of the new features included in this year's iteration of the game, the talking point associated with NBA 2K22 that has begun to dominate the conversation on social media has centered around a rather overt advertisement for State Farm that some players have begun to notice.
A number of NBA 2K22 players have discovered an in-game product placement for State Farm insurance within the first 24 hours of the game's release. State Farm has a storefront in The City, which is an open-world style area within NBA 2K22 that is entirely dedicated to the company. And while this might not seem like a big deal given the fact that other companies and brands are represented in NBA 2K22, it is the manner in which this State Farm version has been implemented that feels a little off. In particular, players will have the opportunity to interact with Jake from State Farm, who happens to be the spokesperson for the company and is frequently seen in commercials. Jake then offers players his iconic red shirt and khaki pants, which he refers to as drip, which they can then equip to their own player. Overall, the entire interaction is nothing short of bizarre.
For the most part, NBA 2K22 has drawn widespread criticism for essentially baking in advertisements like Nba 2k22 myteam mt for sale. Unfortunately, as the NBA 2K series has grown in popularity over the years, advertisements like this have become increasingly common. While the franchise was once focused on creating a top-tier basketball experience, 2K Sports has gradually begun to fill it with advertising opportunities such as this one, clearly in an effort to generate even more revenue than usual. As a whole, it's a pretty icky appearance.
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